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Send an Early Win-Back Campaign

Early win-back campaigns focus on re-engaging users who may be at risk of churning. By leveraging personalized messages and incentives, these campaigns offer an alternative to cancellation and encourage users to continue enjoying your services.

This is an essential engagement strategy for businesses who rely on subscriptions as their primary form of revenue generation and are concerned with reducing customer churn. Early win-back campaigns use personalized messaging, promotions or special offers, and curated content to improve customer retention and drive revenue growth. Each industry has unique characteristics and customer behaviors, so customizing your win back strategy to fit your specific context is essential for success.

An early win back in-app message appears on a phone. It reads "Try personalized coaching for free!"
A personalized promotion or special offer could help retain users.

Industry Examples

Early win-back campaigns are flexible and can be used in many different industries, including:

  • Health and Fitness: Health and fitness brands who use a subscription model can incorporate early win-back campaigns in order to retain customers who have begun the cancellation flow.
  • Streaming Services: Video and music streaming platforms who use a subscription model can target users who currently use a free trial and plan to cancel their subscription with promotions and special discounts to encourage signing up for a paid subscription.
  • News and Magazines: Digital news outlets can target users with exclusive content and promotions to encourage users to renew their subscriptions.

Use Case: Early Win Back Campaigns Using In-App Messages

In the following use case, learn how to create an early win-back campaign using in-app messages and measuring the effectiveness of your messaging strategies with multi-variant testing. This use case focuses on catching your customers at the beginning of a cancellation flow and offering an alternative, ensuring the best chance for win back.

How It’s Done

In the following video, learn how to build a win-back campaign using the Braze dashboard.

Step-by-Step Instructions

Select the options below for step-by-step instructions on how to perform this use case.

To successfully execute this use case, you will need the following:

Data Requirements

Necessary Integrations