Use Case
Target Lapsing Users with Canvas
Have you ever noticed that some of your users seem to drift away? Maybe they were once your most enthusiastic customers, but now they’ve gone quiet. This is when you would consider a lapsing user campaign – a targeted marketing strategy that aims to re-engage those users who have shown signs of disengagement or inactivity with your brand.
Users fluctuate between being active and inactive, and that’s completely normal. The key is to recognize when someone has started to fade and take action to bring them back into the fold.
The goal of a lapsing user campaign is to encourage these users to return and interact with your brand again, whether through making a purchase, using your app or website, or engaging with your content.
Important Steps
Select the options below to learn about important considerations when creating an effective lapsing user campaign.
Define criteria for lapsing users, such as those who haven’t made a purchase or engaged with your brand in a specific timeframe (e.g., 30, 60, or 90 days).
These criteria should align with your business objectives for the campaign, such as increasing purchases, improving user engagement, or boosting website traffic.
Use Case: Target Lapsing Users with Canvas
In the following use case, learn how you can use Canvas to target lapsing users and encourage them to return to your app and make a purchase.
Step-by-Step Instructions
Select the options below for step-by-step instructions on how to perform this use case.
To successfully execute this use case, you will need the following:
Data Requirements
Necessary Integrations
Templated Approach
Here's a templated approach to this use case that you can customize for your brand.
Industry-Specific Examples
See the examples below for inspiration on how to customize this Canvas journey for your brand:
Select each of the numbered icons to see how SandwichEmperor, a QSR brand, will re-engage users who haven't placed an order in over 90 days.
Now that you’ve re-engaged your users, seal the deal by offering them a free trial to your paid subscription service. By encouraging users to meaningfully engage with your paid features, you’ll retain more users by showing them the value of your brand and service.